Six Different Loan Origination Platforms. One Big Headache.
Founded in 1949, A+ Federal Credit Union (A+FCU) has grown to be an award-winning credit union in the Central Texas region serving hundreds of thousands of members, offering mortgage loans, personal loans, and direct and indirect auto loans.
Until recently, A+FCU relied on six different platforms for its loan origination process, creating an inconsistent, often headache-inducing experience for staff and members alike. To eliminate these inconsistencies and operate more efficiently, A+FCU needed a new consumer and mortgage loan origination system (LOS) to consolidate its lending processes and create smoother member and employee experiences.
A+FCU decided to search for an all-in-one loan origination solution to facilitate institution-wide improvements through digital lending options, out-of-the-box integrations, automated decisioning, and interactive reporting.
MeridianLink Digital Lending Platform
Although A+FCU examined other solutions in the market, the only option that met all its needs was the end-to-end MeridianLink® One Platform. A+FCU decided to digitally optimize their lending experience across all loan types and implement interactive data analytics and reporting by using MeridianLink® Consumer, MeridianLink® Mortgage, MeridianLink® Portal, MeridianLink® Consulting, and MeridianLink® Insight.
Optimized Efficiency & Growth
Using the MeridianLink One platform and the data-driven, digital workflows implemented, A+FCU has been able to boost loan volume and create simpler, more straightforward staff and member experiences. Automated loan decisioning equipped A+FCU with the tools to say yes to loans quicker, through both direct and indirect channels.
With the support of MeridianLink, A+FCU was able to create a new indirect solar program. MeridianLink’s custom integration support made it possible for A+FCU to build out the program in a way that worked for the credit union and their new partner. The single loan origination platform created a consistent, end-to-end digital lending experience.
Using the cross-sell capabilities, A+FCU can efficiently notify members when they qualify for additional lending options based on their accounts and other relevant data. This simple process has helped A+FCU deepen relationships with existing members.
A+FCU is also implementing MeridianLink® Engage with plans to leverage the automated marketing campaigns to create personalized deposit offers for new and existing members.