Digital consumers are browsing, and financial institutions everywhere must develop a strategy to pull them in and provide end-to-end fulfillment. The emergence of alternative lenders and other disruptors have banks and credit unions of all sizes across the country hustling to improve their operations and digital presence. Despite their best efforts, some financial institutions are selling themselves short. While consumer-facing enhancements are always important, maximizing market share and profitability also lies in delivering high levels of mobile freedom and automation during the back-end process of the customer journey.
With Application Portal from MeridianLink, your financial institution, regardless of size, can easily expand existing lending and deposit account origination platforms to online consumers while ensuring control of the entire online application experience. Learn more.
"We like the fact that with Application Portal and our mobile application it is basically a one, two, three steps and you’re done consumer process for both loans and deposits. It simplified the process for the member."
Jeff Bergum, VP of Retail Services, Associated Credit Union