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Join us at MeridianLink® LIVE! as we explore modern strategies and tech to elevate the borrower experience and drive growth.
According to MeridianLink’s 2024 consumer survey, 30% of respondents indicated a willingness to switch financial institutions (FIs) upon experiencing unsatisfactory customer service; that same survey also found that 36% of respondents want their FIs to focus on prioritizing digital innovations and omnichannel experiences.
It couldn’t be clearer: if FIs—including mortgage lending departments and institutions—want to grow and retain their business, they need to adopt personalized digital solutions that meet the needs of each consumer’s unique circumstances in a fast, frictionless environment.
Fortunately, there’s a plethora of cutting-edge strategies and technologies out there designed to help mortgage professionals meet these evolving expectations with relative ease. Below, we give a high-level overview of the trends and innovations helping mortgage lenders grow profitability and bolster consumer relationships. For a deeper dive into these key topics, we invite you to join us at MeridianLink LIVE! 2024, from April 29 to May 2. Register here to take part in sessions and solution-based collaboration that can empower your institution to better serve its borrowers.
Loyalty Is Earned Through Positive Borrower Experiences
Borrower loyalty is not just freely given—it’s earned through standout experiences. As we said above, personalized digital solutions are vital to gaining borrowers’ trust, loyalty, and, by extension, repeat business.
Learn about methods and tools mortgage lenders can employ to secure those critical relationships in MeridianLink LIVE! concurrent sessions including Consumer Experience Matters Most and Modernizing Mortgage Origination. In the former session, Senior Partner Garth Graham of STRATMOR Group will share insights from over one million consumer surveys to help attendees understand what drives borrower satisfaction in the mortgage industry and how these insights can create more successful engagement.
The latter session will explore MeridianLink® One and how this technology can assist mortgage professionals in putting insights into action with borrower-minded features such as our patented debt optimization tool, which helps borrowers qualify for more mortgage options while increasing an institution’s wallet share. Additionally, attendees will see how MeridianLink One creates a more seamless end-to-end experience for borrowers and lenders alike by removing data silos, allowing for configurable attributes and decision rules, and more.
Social Impact Also Impacts Market Share & Profitability
Social impact initiatives, such as adopting technology to avoid unintended biases and building inclusive teams, are another great way to extend goodwill to borrowers and earn their loyalty.
For more on methods to employ social impact within your organization, attend our MeridianLink LIVE! session Grow Market Share & Profitability Through Social Impact Mortgage Lending. Presenters from organizations including Howard Hanna Financial Services, the National Association of Hispanic Real Estate Professionals (NAHREP), and the National Association of Minority Mortgage Bankers of America (NAMMBA) will explain the importance and opportunity in social impact mortgage lending while sharing actionable tips to help institutions provide fair and equitable lending, build DEI-supportive internal teams, and leverage technology to foster inclusion.
Join Us at MeridianLink LIVE! for More Mortgage Insights
All of the above? It’s just the tip of the iceberg! Discover even more insights to help create borrower loyalty at MeridianLink LIVE! 2024 in Nashville, TN. Register today to join fellow mortgage professionals and peers across the banking and lending industry in learning how to bring the stellar, modern experiences that today’s borrowers demand to life.
