Posted by MeridianLink | April 12, 2024

Addressing Challenges & Best Practices for Home Equity 

The following post is part of a series of blogs written by MeridianLink® Partners who will be attending MeridianLink LIVE! To learn more about the event, click here.   

Lenders are continuously focused on new products to gain a competitive edge; but the unprecedented changes in interest rates over the past 18-24 months, coupled with consistently rising housing prices and tight inventory, has placed a renewed focus on home equity lending. With so much going on in this space, we’re excited to announce that FirstClose, the leading fintech provider of data and workflow solutions for mortgage and home equity lenders, is an exhibitor and Platinum sponsor of MeridianLink® LIVE! During this event, immediately following lunch on Wednesday May 1, FirstClose will lead a fireside chat among your peers. During this quick 25-minute session, panelists will explore industry perspectives on the home equity market, common challenges faced, strategies to take advantage of today’s unique market situation, and long-term goals. 

Attendee takeaways from the session include: 

  • How credit unions and traditional retail banks can compete with new entrants into the home equity space.  
  • Benefits of offering home equity products to your customers / members. 
  • Tips for helping borrowers with home equity education as well as how to help your internal team members explain the benefits when pitching the products. 
  • Best practices for competing in the home equity space—without excessive costs. 
  • How to differentiate your bank or credit union in the current lending environment. 
  • Lifts you can achieve with technology. 

FirstClose’s one-of-a-kind home equity solution, FirstClose Equity, is integrated with the MeridianLink One platform. FirstClose Equity reduces operational touchpoints and improves the overall customer experience for borrowers. The award-winning end-to-end platform includes a borrower-facing point-of-sale solution that gives consumers instant online feedback on their home’s valuation, available home equity, loan options and then delivers credit decisions in minutes. Automated workflows, including the ordering of settlement services, enable lenders to complete the application through closing process in as few as ten days versus the industry average of 45 to 60 days. 

FirstClose is more than a vendor who offers products. We believe the only way to bring out the greatest value of our products, and your business, is to partner with you. But don’t take our word for it, hear what a customer and industry analyst have to say. 

“I have seen FirstClose™ Equity and am not surprised industry partners are lining up to capitalize on the opportunity.” Scott Roller, founder of 3W Partners LLC and Co-Founder of Vendor Surf LLC  

“The buildout of the Digital Lending Platform has been nothing short of exceptional. We have already forecasted an 80% increase for our home equity pipeline.” David Brand, VP of Consumer Lending, Sharonview Federal Credit Union 

FirstClose is an exhibitor and Platinum sponsor of MeridianLink LIVE. For more information click here to schedule a meeting.  

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