The materials available in this article are for informational purposes only and not for the purpose of providing legal advice. You should contact your own advisors with questions regarding the Customer Choice Award content herein. The opinions expressed in this article are the opinions of the individual authors and may not reflect the opinions of MeridianLink, Inc.
Recognized by You. Chosen for Excellence.
This year at MeridianLink® LIVE! 2025, we proudly introduced the Customer Choice Award—an opportunity to spotlight our MeridianLink® Marketplace partners helping to drive real impact for our customers.
These winners weren’t picked by chance. They earned it through innovation, collaboration, and measurable results that help fuel the success of so many financial institutions.
What makes this award especially meaningful? You decided. Across our nationwide network, MeridianLink customers cast their votes to spotlight the partners making a difference.
How Finalists Were Selected
Our internal panel carefully reviewed nominations based on three criteria:
- Integration Innovation – How well the solution integrates with MeridianLink® One to add lasting value.
- Consumer Experience – How the partner enhances the member or customer experience.
- Customer Success Story – Clear, quantifiable results that demonstrate positive change, with preference given to “before and after” metrics.
From there, the decision was yours—and the winners rose to the top through your feedback.
Socure: Leading the Way in Fraud Protection & Identity Verification
Socure™ was recognized for consistently delivering secure, reliable, and forward-thinking identity solutions. Customers highlighted their deep expertise and strong integration, noting improvements in fraud protection, onboarding, and operational efficiency.
“Socure provided us with exemplary service thorough their cutting-edge identity verification and fraud prevention solutions, enhancing our security, streamlining operations and delivering a seamless customer experience with unmatched expertise and support.”
“Socure’s identity verification solutions streamlined fraud prevention and improved customer onboarding. Their tailored solutions helped drive efficiency, reduce risk, and elevate our overall customer experience.” “
“Socure provided us advanced fraud protection which has helped us reduce losses while improving customer experience.”
Zest AI: Advancing Lending Through Smart Automation
Zest AI was selected for their innovative, AI-driven approach to loan decisioning and automation. Their team was also praised for being highly responsive and collaborative. Institutions reported gains in efficiency, automation, and approval speed.
“Moving to Zest was a game changer for us. We doubled our automated decisioning and increased instant approvals by almost 40% in 5 months.”
“Zest AI enhanced our credit decisioning with more accurate and inclusive models.”
“Zest AI has played a crucial role in enhancing our operations and growing our membership. Their commitment to quality service, innovative solutions, and responsive support has consistently exceeded our expectations, enabling us to better serve our communities and manage risk with efficiency and confidence.”
A Recognition That Reflects Your Voice
This award celebrates the impact our Marketplace partners have on customer success. We’re proud to collaborate with innovators like Socure and Zest AI, whose contributions align with our shared mission: empowering financial institutions to deliver smarter, faster, and more secure experiences.
To every customer who cast a vote—thank you. Your insight drives the innovation we pursue and the partnerships we build.
And to all our MeridianLink Marketplace partners—thank you for delivering the solutions that elevate our platform and help our customers better serve their communities.
Congratulations again to this year’s winners. We look forward to continuing this tradition of recognizing excellence.
Learn more about how MeridianLink® Marketplace connects your financial institution with smarter, more seamless solutions here.
