Back in 2021, MeridianLink acquired Saylent Technologies and today, we are pleased to announce the general availability of our enhanced MeridianLink Engage product! The offering creates a comprehensive, end-to-end consumer lending and marketing automation solution, from prescreen all the way through closing. It’s one more example of how we are working with clients to solve important problems to accelerate their growth.
The advanced offering brings together Saylent and MeridianLink capabilities to optimize resources for a financial institution’s marketing efforts, enabling them to remove challenging data silos and the cumbersome need for IT support for data pulls, sorting, and manual reporting for marketing campaigns. Clients now have a single platform to offer consumers multiple lending, account and card opportunities through advanced data segmentation and streamlined execution, saving valuable time, and increasing consumer share of wallet. Robust reporting and analytics round out the offering, tracking the success, insights, and impact of each campaign.
Integrating MeridianLink Engage with MeridianLink Consumer and MeridianLink Portal enables clients to design, execute, and analyze prescreened consumer lending campaigns for a seamless consumer experience. Organizations that use MeridianLink Engage can build more profitable relationships through data-driven insights and relevant, personalized communications to customers that are proven to increase engagement.
MeridianLink Engage’s marketing automation technology adds another valuable component to the MeridianLink One platform and creates efficiency and an improved consumer and client experience to lending growth efforts.