Outperform Growth Goals with AI: Smarter Lending Across the Member Journey
On-Demand Webinar
AI is no longer just a tool for underwriting – it’s a catalyst for growth. But most credit unions haven’t unlocked its full potential. Lending experiences remain fragmented, and growth efforts often stall at the point of approval.
The real opportunity lies in applying AI across the entire member journey – predicting needs, personalising offers, preventing risk, and deepening relationships.
That requires more than just AI models. It demands a unified strategy across lending, marketing and member expereince, built on shared data, real-time intelligence, and cross-functional collaboration.
In this session, we’ll explore how credit unions can use AI to:
- Grow approvals without compromising risk
- Personalise experiences across prescreens, originations, fraud prevention, cross-sell, and collections
- Upgrade data and decisioning infrastructure to support smarter, faster decisions
Smarter lending isn’t just about better decisions – it’s about sustainable, scalable growth.
Presented by:

Tracy Kaufman
Chief Lending Officer
Wildfire Credit Union

Jeff DeShane
Vice President of Consumer Lending
People Driven Credit Union

Eric Steinhoff
EVP Client Impact
Scienaptic AI