Supercharge Your Prescreen and Marketing With Alternative Data

Supercharge Your Marketing Strategy With Data-Driven Prescreening Insights

Join Equifax and MeridianLink in this on demand webinar to discover how data driven marketing and smarter prescreening can drive growth and improve efficiency for financial institutions.

Key takeaways include:

• Consumer credit trends
  David Sojka of Equifax shares data on rising loan originations, credit usage patterns, and improving delinquency rates. Learn how consumer behavior is evolving in response to high interest rates and economic shifts.
• Refined prescreening strategies
  Lori Wright introduces methods for identifying overlooked audiences using non FCRA financial capacity data, curated attribute packages, and industry leading credit scores.
• Alternative data to expand your audience
  Discover how Equifax’s One Score combines traditional credit information with utility, telecom, and specialty finance data to increase approval rates and reduce risk.
• Advanced household financial insights
  Tools like Wealth Complete Premier, Income 360, and Financial Durability Scores help you better understand consumer segments and spending power for more targeted outreach.
• Live demo of MeridianLink Engage
  Joseph Mearn demonstrates how the Engage platform automates data integration, campaign execution, and ROI tracking across multiple channels including email, SMS, direct mail, and home banking.
• Results you can measure
  Track conversions, balance lift, transaction volume, and revenue to continually optimize future campaigns with real time insights.

Watch the full session to learn how you can turn data into action and uncover new opportunities for growth.