Navigating Millennial & Gen Z Mindsets Amid the U.S. Housing Crisis

Rising home prices, high interest rates, and economic uncertainty have left many millennials and Gen Z wondering if homeownership is still within reach. This eBook explores the current affordability crisis and how mortgage lenders can bridge the gap with technology, personalization, and borrower-first strategies. Backed by original research and actionable insights, it uncovers how lenders can better serve younger generations—strengthening relationships and driving long-term growth. Learn how to modernize your mortgage lending experience and meet the needs of today’s digital-savvy borrowers.