Customer Success Story
User-Friendly Loan Origination System Simplifies & Digitizes Member Experience
How Rogue Credit Union Increased the Efficiency of a Lean Yet Nimble Loan Department
Headquarters: Medford, OR
Branch locations: 27
Members: 207,000
Managed assets: $3.3 Billion
The Challenge
Outdated Processes That Stifled User Experience
Rogue Credit Union was established by a dedicated group of educators from a local elementary school with a shared vision of making a positive impact on their community. Today, Rogue proudly serves members in Oregon and western Idaho, providing a comprehensive array of financial services. From personal and business banking accounts to investment and lending services, Rogue stands as a trusted financial partner for its diverse membership.
Prior to implementing MeridianLink’s solutions, the credit union underwent the challenge of navigating through three distinct Loan Origination Systems (LOS). During this period, the length and complexity of the loan application process often led to application abandonment. Compounding the issue, applicants needed to physically visit a branch to initiate the loan application. The absence of a streamlined LOS exacerbated the problem, resulting in a time-consuming approval process. Loan officers were burdened with the task of collecting disparate documentation, further hindering the efficiency of the loan approval workflow.
The Solution
MeridianLink Consumer, MeridianLink Opening, & MeridianLink Portal
Rogue Credit Union selected MeridianLink® Consumer, MeridianLink® Opening, and MeridianLink® Portal as a flexible digital solution that could streamline the account opening and loan application process for members and team members. As a single loan origination platform, MeridianLink Consumer provides immediate access to the necessary information that underpins quick lending decisions.
The Results
A Mobile & Member-Friendly LOS That Simplifies & Boosts Loan Applications
Rogue Credit Union leveraged MeridianLink Consumer, MeridianLink Opening, and MeridianLink Portal to digitize loan and deposit applications and provide the most member-friendly experience possible. The simple integration and configurable workflows of MeridianLink Consumer and Opening, paired with the seamless user experience of MeridianLink Portal, allowed Rogue to increase loan applications without increasing the size of the lending team.
The integrated platform enables members to open accounts and apply for loans seamlessly online—even from the convenience of their mobile phones. The new, simplified application process also consolidated and eliminated time-consuming manual tasks. Instead of pulling together documentation from multiple sources, loan officers now have the information instantly from a single source.
This trifecta of MeridianLink solutions means members can now apply for loans online and receive almost immediate approval. Together, these solutions enhanced workflows from end-to-end, tightening up back-end processes and facilitating a smoother, more enjoyable front-end experience for members.
