Customer Success Story
Community Choice Credit Union Cuts Lending Errors 55% and Boosts Youth Accounts 5,000% With MeridianLink
High-Tech, High-Touch Approach Streamlines Applications and Grows Membership.
Headquarters: Johnston, IA
Branch Locations: 11
Members: 50,000+
Managed Assets: $820 Million
The Challenge
Closing the Gap Between Experience and Efficiency
Community Choice Credit Union (CCCU) believes their superpower has always been high-touch relationship building and authentic member engagement. While they absolutely recognize the importance of automation, they’ve been intentional about balancing efficiency and their commitment to personal connection.
Prior to partnering with MeridianLink®, CCCU had inconsistent workflows that increased lender errors, including member friction, incorrect data entry, and missing documentation. Community Choice was ready to close the gap between member experience and technological efficiency, while retaining that key human element that keeps their members coming back.
The Solution
MeridianLink Consumer and MeridianLink Opening
The credit union implemented MeridianLink® Consumer and MeridianLink® Opening—loan origination and deposit account opening solutions within the MeridianLink® One digital platform—to reduce errors, enhance the experience, and gain real-time insights that drive proactive, data-driven improvements.
Why Community Choice Credit Union Selected MeridianLink
Reduced lender errors by 54.9% through intuitive, easy-to-configure workflows. Customizable campaign criteria
Delivered a seamless application experience that fueled a 5,000% year-over-year growth in new youth accounts.
Empowered staff to shift focus from technical tasks to meaningful member engagement with reusable, customizable workflows.
The Results
Empowering the Next Generation of Members
Leveraging the platform’s flexibility, Community Choice Credit Union launched in-branch contests, direct deposit promotions, automatic payment discounts, and custom workflows that drive discovery at every level of the institution. Built-in reporting enabled them to gain valuable insights into pricing, market trends, and campaign performance to adjust strategies in real time and maximize impact.
One standout success: the Money Mammals Kids Club, a financial literacy program aimed at young members. Thanks to the new and improved application experience, CCCU boosted both efficiency and engagement—leading to an extraordinary 5,000% year-over-year increase in youth account openings.
MeridianLink made the process upload link features, allowing applications to be completed on their own time. Behind the scenes, CCCU’s use of Workflow Configuration inserted checkpoints to ensure the necessary data and documentation is captured before booking. Staff quickly adapted these workflows to other processes, shifting their focus from routine tasks to building deeper member relationships.
