Customer Success Story
Listerhill Credit Union sees 50% of new member applications start digitally
How Listerhill Credit Union upgraded from MeridianLink Portal to Access in 3 months and the results they’re seeing
Headquarters: Muscle Shoals, AL
Branch locations: 17
Members: 100,000+
Managed assets: $1.4 Billion
The challenge
A more connected digital lending experience
As Listerhill Credit Union looked to evolve its digital application experience, it saw an opportunity to better connect online and in-branch lending. They wanted to create a more unified journey that gave staff better visibility into applications while making it easier for them to support members wherever they started. The credit union also saw an opportunity to modernize the digital experience and build greater confidence in the application process.
The solution
The solution: MeridianLink Access
Listerhill Credit Union upgraded from MeridianLink® Portal to MeridianLink® Access, completing implementation in just three months. Access gives the credit union a modern digital application experience, with greater control over customization and integrated Socure identity verification for added confidence.
Why Listerhill upgraded to MeridianLink Access
50% of new-member applications are now submitted digitally, enabling a stronger channel for attracting and onboarding new members.
Nearly 100% of applications reach a decision, keeping more applications moving forward and delivering a more consistent member experience.
About three months from kickoff to go-live, quickly bringing a more flexible, modern application experience to members.
The results
A simpler application experience with more control
With MeridianLink Access, Listerhill Credit Union staff has a unified view of every application, no matter where it starts. A member can apply at home and pick up where they left off in the branch, while staff use one process to manage applications across channels.
The credit union now has greater control over the application experience, too. Listerhill can customize applications to reflect its brand, while shared pages make updates easier across channels—change a field once, and the update flows across every application, helping reduce manual handling and keep applications moving.
That connected experience makes it easier to engage and protect members. Branch managers can text or email a direct application link, cutting clicks from the path to application, while integrated fraud screening helps identify applications using AI-generated images or stolen identities before they reach approval.
