Posted by MeridianLink | January 23, 2025

Unlocking Point-of-Sale Success: The Key Features Driving Better Experiences & Lasting Growth 

The materials available in this article are for informational purposes only and not for the purpose of providing legal advice. You should contact your own advisors with questions regarding the digital application content herein. The opinions expressed in this article are the opinions of the individual authors and may not reflect the opinions of MeridianLink, Inc.  

Today’s lending and account opening application processes look very different from those of five years ago, let alone ten or twenty years ago. Institutions have gone from long lines and mountains of paperwork to increasingly fast, frictionless banking directly from your phone. Or, rather, some institutions have achieved those streamlined digital consumer experiences

For many financial institutions, creating a smooth digital application experience is still a work in progress—one that can be significantly expedited with the right technology in place to improve customer experiences and, as a result, reduce abandonment rates and increase conversions. 

But finding the right technology is often easier said than done, which is precisely why we created MeridianLink® Access, a brand new, highly configurable point-of-sale (POS) solution for digital account opening and loan origination. 

MeridianLink Access helps you easily build and control powerful, personalized digital experiences that promote prompt service with a human touch. The result? Faster decision-making, happier customers, and greater potential for continuous growth. 

Digital-First, Experience-Focused 

Boost digital application volume both online and in-branch with convenient, time-saving features, including pre-filled forms, omnichannel access, and the ability to save application progress to complete later. 

A Personalized, Strategic Approach to Applications 

Encourage greater ROI through more relevant, tailored experiences with custom templates, custom user-defined fields, combination applications, and multiple versions of product applications that target specific customer segments. 

Lightning-Fast Service 

Eliminate excessive manual tasks, minimize friction points in application flows, and improve conversion rates with robust automation and tools to support a quick, easy process. 

A Final Goodbye to Inefficient Operations 

MeridianLink Access integrates with consumer lending and deposit account opening solutions, including MeridianLink® Consumer and MeridianLink® Opening, as well as third-party solutions for faster, smoother application flows with a unified feel, whether online or in-branch. 

See how the MeridianLink Access POS solution can directly support your long-term growth strategy with a fresh approach to the digital application experience. Connect with our expert team to learn more. 

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