The materials available in this article are for informational purposes only and not for the purpose of providing legal advice. You should contact your own advisors with questions regarding the digital application content herein. The opinions expressed in this article are the opinions of the individual authors and may not reflect the opinions of MeridianLink, Inc.
Every click in your digital application matters.
If the process is slow or generic, people drop off. If it’s personalized, fast, and seamless—they’re more likely to move forward. That’s the shift 3Rivers Federal Credit Union made when they reimagined their digital application experience for both lending and deposit accounts. They didn’t just want faster applications. They wanted smarter, more customized journeys that meet members where they are—and move them forward.
Watch how 3Rivers redesigned their digital application experience with MeridianLink® Access
With MeridianLink Access, 3Rivers can tailor workflows for every kind of applicant:
- Members signing in through SSO
- New applicants coming in through their website
- People clicking from a partner or referral page
Each group gets a relevant, personalized experience—cutting friction and getting them right to the offer. No extra steps. No guesswork. Just a smoother path to “yes.”
Less time keying in data. More time building relationships.
Custom workflows were just the beginning.
See how efficiency created better conversations.
With MeridianLink, the 3Rivers team spends less time on manual entry and more time on meaningful moments with members. They’re talking about goals, not forms. Wellness, not workflows. And because decisions happen faster, more applications are reaching funded status—boosting share-of-wallet in the process.
And they’re not doing it alone.
3Rivers credits part of their success to the support they receive from their MeridianLink team.
Hear how the partnership helps them grow.
From new products to partner integrations, their account executive keeps them up to speed on what’s next. It’s not just about a platform. It’s about a partnership that helps them move forward.
You don’t have to overhaul everything to improve everything.
3Rivers is proof that with the right tools—and the right team—you can make lending more efficient, more personal, and more impactful.
Let’s talk about how you can do the same.
