A1 Consumer Experience Matters Most: How to Turn Consumers into Loyal Customers

It’s the consumer experience that matters most — price, product, and technology only go so far in driving profitable relationships for financial institutions. STRATMOR Group will share deep insights from more than one million consumer surveys about what drives borrower satisfaction in the mortgage industry, and why this is so important for lender credit unions and banks seeking cross-sell opportunities and success with alternative products.

You’ll also learn how Secret Shopping — clicking, calling, and engaging like a consumer — can often tell you more than any internal report about the true customer experience.

3 Reasons to Attend this Session

  1. What the drivers are for ensuring a positive consumer experience
  2. Learn the latest consumer insights from trusted advisor, Garth Graham, Senior Partner with STRATMOR Group
  3. Pick up tips on improving consumer engagement