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In the age of the Internet, there’s arguably no resource more valuable than user data. By harvesting and exploiting this data, companies can hone in on the individuals most likely to purchase their product; and, they can create laser-target messaging based on user demographics, interests, or purchasing histories.

There are few things worse than making a long-term investment in a piece of technology and finding out a few months down the road that it’s obsolete or can't deliver. As a young kid, my older brother and I petitioned our parents for a video game system. For anyone familiar with Atari systems, which happened to be where all of the hoopla and hullabaloo was back in the mid-1980s, they will remember that there were several versions of systems instead of one system that took center stage and could play all of the games.