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During these unprecedented times, consumers are looking for leadership, service, and stability. Community banks and credit unions are in a prime position to offer all three, simultaneously. enhancing business continuity and fostering goodwill throughout the community.

The coronavirus pandemic public health requirements have disrupted daily life for all of us. Bank and Credit union managers have hardly been immune. Decision-makers have had to make tough choices about limiting their hours of operations, and some even closing down branches to comply with social distancing guidelines. And in many locales, the call to shut down an office is no longer optional.

Most mid-market banks have so far only deployed minimally-capable online account opening and online loan origination software. The “personal touch” to banking was viewed as still the most comfortable way to do business and sort of a reason not to totally commit to full-spectrum/omnichannel digital banking. In the space of a few weeks, everything has changed. While the personal touch will certainly return, what’s absolutely required now and forever is “no touch” banking.

The banking industry is ever in flux… and as we settle into a new year, one of the big priorities that many institutions are facing is an adjustment to the increased prominence of digital banking.