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The COVID-19 global pandemic has impacted credit unions in many ways. One effect of this pandemic is that credit unions are being forced to restrict hours at their physical branches, or to close those branches altogether. As they have done so, more and more credit unions have turned to digital banking and digital lending technology to keep up with the needs of their members.

Most mid-market banks have so far only deployed minimally-capable online account opening and online loan origination software. The “personal touch” to banking was viewed as still the most comfortable way to do business and sort of a reason not to totally commit to full-spectrum/omnichannel digital banking. In the space of a few weeks, everything has changed. While the personal touch will certainly return, what’s absolutely required now and forever is “no touch” banking.

The banking industry is ever in flux… and as we settle into a new year, one of the big priorities that many institutions are facing is an adjustment to the increased prominence of digital banking.

As we head into a new year with it come new goals and numbers that sales professionals are required to meet. The banking and credit union industry is no exception. The numbers are consistently getting more substantial, and for many organizations, a new year can be particularly terrifying as it brings with it a new quota to conquer.

When it comes to mobile devices most of us are divided into two categories, Apple or Android. And those who have an iPhone are not going to go and purchase a Galaxy watch, and in most cases probably own at least one or two other Apple products. As consumers we prefer the easier route, a streamlined and consistent user experience and less login credentials to remember.    The same concept can and should be applied to banks and credit unions, specifically to their loan and new account origination systems. The goal should be to create a consistent, sustainable, streamlined, and efficient member and customer experience. Providing a consistent user experience regardless of the product and channel, is vital to staying competitive in the industry.