When it comes to mobile devices most of us are divided into two categories, Apple or Android. And those who have an iPhone are not going to go and purchase a Galaxy watch, and in most cases probably own at least one or two other Apple products. As consumers we prefer the easier route, a streamlined and consistent user experience and less login credentials to remember. The same concept can and should be applied to banks and credit unions, specifically to their loan and new account origination systems. The goal should be to create a consistent, sustainable, streamlined, and efficient member and customer experience. Providing a consistent user experience regardless of the product and channel, is vital to staying competitive in the industry.